If you’ve been in real estate for a while, you know how much time can disappear into follow-up emails, market research, and listing prep.
Lately, AI tools have started making a real difference for agents: helping with everything from pricing homes more accurately to staying on top of leads.
Here are AI tools worth checking out if you want to work smarter.
1. RPR Market Trends (To get a clearer read on the market)
Real estate moves fast, and trying to keep up with local data can feel like a full-time job on its own.
RPR (Realtors Property Resource) uses AI to pull market trends together in one place: showing neighborhood patterns, price shifts, and local buyer activity.
It’s perfect for when you need to run comps, put together a quick CMA, or explain why a price point makes sense to your client. Having those insights ready builds trust and saves hours digging through spreadsheets.
Best for: Pricing advice, neighborhood reports, and quick data pulls.
2. EyeSpy360 (AI-powered virtual tours and videos)
Showings take time to coordinate, and not every buyer can visit in person.
EyeSpy360 helps agents create immersive 3D virtual tours and video walkthroughs in minutes.
No expensive cameras or editing skills required.
You simply upload your photos, and the AI stitches them together into a smooth, interactive experience that buyers can explore online. It’s a great way to make listings stand out, especially for out-of-town clients or busy buyers who want to preview homes before scheduling a showing.
Best for: Creating virtual tours, property videos, and online walkthroughs.
3. Structurely (A virtual assistant for lead qualification)
Every agent has had this problem: leads come in, but only a handful are actually serious. Structurely acts as your virtual assistant, responding to new inquiries 24/7 and chatting with
leads through text or email to find out who’s ready to buy or sell.
Once it identifies someone genuinely interested, it sends you their details so you can step in.
It’s like having someone screening leads while you’re out at showings.
Best for: Sorting through leads and saving time on initial outreach.
4. Restb.ai (Smarter photo management)
Listing photos matters more than ever, but tagging and sorting them takes forever.
Restb.ai uses image recognition to automatically scan your property photos and identify features like hardwood floors, granite countertops, or backyard pools.
Those tags make your listings easier to find online and help MLS systems display them more
accurately. It’s a small thing that makes your marketing look cleaner and more professional.
Best for: Organizing listing photos and improving property visibility online.
5. Plunk (Real-time home valuation)
Accurate pricing is everything in real estate.
Plunk goes beyond standard comps to give you a deeper picture of a property’s value. It looks at local data, renovation potential, and market shifts to estimate both current and future value.
For sellers, that means smarter pricing decisions. For buyers, it’s an easy way to see how upgrades could impact long-term worth. It’s a great tool to have when you need to back up your advice with data.
Best for: Home valuations and helping clients understand pricing.
6. DealJoy.AI (Personalized email outreach that gets replies)
Cold outreach can feel like shouting into the void.
DealJoy.AI makes it easier by sending personalized emails to homeowners in your target area, using AI to identify who’s most likely to sell and crafting messages that actually sound human.
Instead of buying leads or knocking on doors, you can start real conversations with homeowners who are already a good fit. Use DealJoy.AI to set up more listing appointments with less manual effort.
Best for: Seller outreach and appointment generation.
7. Canva Magic Studio (Beautiful marketing made simple)
Good design used to require hiring a graphic artist.
Canva’s Magic Studio lets you create flyers, postcards, and social media posts in minutes. You can upload photos, remove backgrounds, adjust lighting, and generate entire templates just by typing what you need.
It’s perfect for agents who want polished marketing materials without waiting days for
revisions. The results look professional and consistent with your brand.
Best for: Quick, high-quality visuals for listings and marketing.
Takeaway
AI isn’t replacing agents. It’s making them more efficient.
The right tools help you spend less time on repetitive work and more time connecting with clients.
Whether it’s automating lead follow-ups, pricing homes more accurately, or sending better marketing communications, there’s something on this list that can give you back a few extra hours each week.
Try adding one or two of these tools into your workflow, track your results, and see what works best for your market.
Real estate will always be about relationships, but AI can help you nurture those relationships faster, smarter, and with a little less stress.
